Branding promotional products

Printing, engraving, embroidery and embossing of your logo on merchandise, clothing and packaging. 14 techniques under one roof — we brand items from our range and products supplied by the client.

In-house print shop and branding

Merchandise only works as advertising once it carries your logo. Durable branding keeps a mug, pen or bag working for your brand for years instead of ending up in a drawer.

We print on plastic, metal, wood, rubber, textiles and glass. The whole process stays in-house: artwork, layout, films and printing plates, and the print run itself. That gives us control over quality and lead time, and the price carries no subcontractor margin.

How to choose a branding method

Three things decide: the product material, the number of colours in the logo and the run size.

Branding techniques

Digital printing — full colour, no plates

UV printing

Individual personalisation

Digital printing with inks cured by UV light the moment they are applied. No plates or screens, so it pays off even for a handful of items.

Colours
Full CMYK colour, white underbase on dark surfaces, optional varnish.
Materials
Plastics, metal, wood, glass, PU leather — flat or slightly curved surfaces.
Typical use
Power banks, notebooks, cases, USB drives, wooden gadgets, plaques.

DTG

Individual personalisation

Direct to Garment — pigment ink applied by a print head straight onto the fabric, like an inkjet printer. Reproduces photos and tonal gradients.

Colours
Full colour; on dark garments with a white underbase.
Materials
Cotton and cotton-rich fabrics.
Typical use
T-shirts, sweatshirts, cotton bags — single items and short runs.

Sublimation

Individual personalisation

Heat turns the dye into gas, which penetrates the fibre or coating. The print cannot be felt and does not crack.

Colours
Full colour, including photographs.
Materials
White or light polyester fabrics and sublimation-coated products only.
Typical use
Sportswear, lanyards, scarves, mouse pads, coated mugs.

Digital heat transfer

Individual personalisation

Artwork printed digitally on transfer film, contour-cut and applied with a heat press.

Colours
Full colour and gradients, also on dark fabrics.
Materials
Cotton, polyester, blends, nylon.
Typical use
Clothing, bags, backpacks, umbrellas — short runs and personalised prints.

Doming

A printed sticker covered with clear polyurethane resin. The resin forms a raised lens that protects the print and adds a 3D effect.

Colours
Full colour.
Materials
Flat surfaces: metal, plastic, wood.
Typical use
Keyrings, pen clips, magnets, USB drives, name plates.

Conventional printing — Pantone colours, large runs

Pad printing

Ink is transferred from an etched plate onto the product by a silicone pad. The pad follows the shape, so it prints on curved and irregular surfaces.

Colours
Pantone colours; each colour needs its own plate and pass.
Materials
Plastics, metal, glass, rubber.
Typical use
Pens, lighters, keyrings, stress balls, office accessories.

Screen printing

Ink is pushed through a mesh stencil. It leaves a thick, opaque layer with strong colour — also on dark surfaces.

Colours
Pantone colours; a separate screen for each colour.
Materials
Paper, plastics, glass, metal; flat and cylindrical products.
Typical use
Paper and non-woven bags, bottles, mugs, folders, packaging.

Textile screen printing

Screen printing with textile inks. The print survives repeated washing and keeps its colour.

Colours
Pantone colours; on dark fabrics with a white underbase.
Materials
Cotton, polyester, blends.
Typical use
T-shirts, sweatshirts, cotton bags, aprons — larger runs.

Heat transfer

Individual personalisation

A design cut from film (flex, flock) or printed on transfer paper and applied to the product with heat and pressure.

Colours
Film colours, including metallic and reflective.
Materials
Textiles, nylon, polyester, coated materials.
Typical use
Clothing, names and numbers on kits, bags, umbrellas, caps.

Ceramic decal

A print in ceramic inks on decal paper, applied to the item and fired in a kiln. The ink fuses with the glaze.

Colours
Pantone colours, also gold and platinum.
Materials
Porcelain, ceramics, glass.
Typical use
Mugs, cups, glasses — when the print has to survive the dishwasher.

Marking in the material — no ink

Laser engraving

Individual personalisation

A laser beam permanently alters or removes the top layer of the material. There is no ink, so nothing can wear off. Every item can carry different text — a name, number or code.

Colours
One; the colour comes from the material: silver on anodised aluminium, dark on wood and bamboo, frosted on glass.
Materials
Anodised aluminium, steel, wood, bamboo, leather, PU leather, glass.
Typical use
Metal pens, steel flasks and bottles, power banks, wooden gadgets, notebooks.

Embossing

The logo is pressed into the material with a heated die. Either without colour (blind embossing) or with gold, silver or coloured foil (hot stamping).

Colours
No colour or foil colour.
Materials
Leather, PU leather, paper, card.
Typical use
Notebook covers, wallets, cases, folders, premium packaging.

Garment finishing

Machine embroidery

The logo is stitched by machine from an embroidery program prepared from your file. Raised, durable and wash-proof. The price depends mainly on the stitch count, i.e. the size and density of the design.

Colours
Several to over a dozen thread colours in one design.
Materials
Cotton, fleece, softshell, knitwear, cap fabrics.
Typical use
Caps, fleeces, polo shirts, towels, workwear. Very small lettering and thin lines are best thickened or left out.

Labels and tags

Woven or printed sew-in labels and card hang tags with your logo. The finishing touch that makes clothing look like a brand product rather than a giveaway.

Colours
Depends on type: woven — thread colours, printed — full colour.
Materials
Woven tape, satin, card.
Typical use
Corporate clothing collections, merch, gift sets.

Branding methods compared

MethodColoursMaterialsEach item different
UV printingFull CMYK colour, white underbase on dark surfaces, optional varnish.Plastics, metal, wood, glass, PU leather — flat or slightly curved surfaces.yes
DTGFull colour; on dark garments with a white underbase.Cotton and cotton-rich fabrics.yes
SublimationFull colour, including photographs.White or light polyester fabrics and sublimation-coated products only.yes
Digital heat transferFull colour and gradients, also on dark fabrics.Cotton, polyester, blends, nylon.yes
DomingFull colour.Flat surfaces: metal, plastic, wood.no
Pad printingPantone colours; each colour needs its own plate and pass.Plastics, metal, glass, rubber.no
Screen printingPantone colours; a separate screen for each colour.Paper, plastics, glass, metal; flat and cylindrical products.no
Textile screen printingPantone colours; on dark fabrics with a white underbase.Cotton, polyester, blends.no
Heat transferFilm colours, including metallic and reflective.Textiles, nylon, polyester, coated materials.yes
Ceramic decalPantone colours, also gold and platinum.Porcelain, ceramics, glass.no
Laser engravingOne; the colour comes from the material: silver on anodised aluminium, dark on wood and bamboo, frosted on glass.Anodised aluminium, steel, wood, bamboo, leather, PU leather, glass.yes
EmbossingNo colour or foil colour.Leather, PU leather, paper, card.no
Machine embroiderySeveral to over a dozen thread colours in one design.Cotton, fleece, softshell, knitwear, cap fabrics.no
Labels and tagsDepends on type: woven — thread colours, printed — full colour.Woven tape, satin, card.no

How branding works

  1. 01

    Logo and product list

    Send your logo file, the products and quantities. We will recommend a method if you are not sure.

  2. 02

    Visualisation

    We prepare a preview: position, size and colours of the branding on the product.

  3. 03

    Approval and preparation

    Once approved, we make the films, plates, screens or embroidery program.

  4. 04

    Branding and shipping

    We brand, check quality and ship the finished products.

Branding FAQ

What file format should my logo be in?

Vector is best: AI, EPS, PDF or SVG, with text converted to outlines. If you know your Pantone colours, include them. For digital methods (UV printing, DTG, sublimation) a PNG or JPG at a minimum of 300 dpi at print size is enough. If you only have a low-quality bitmap, we will redraw it as a vector.

Can you brand products I supply myself?

Yes. We brand items from our range and products supplied by clients. Before the order we check whether the material and shape suit the chosen method — ideally on a sample.

Which method for a mug that has to survive the dishwasher?

Ceramic decal. The ink is fired and fuses with the glaze. Sublimation and UV printing look good on mugs but are less resistant to detergents and high dishwasher temperatures.

What colour does laser engraving produce?

Engraving adds no colour — it changes the material. On anodised aluminium it reveals silver metal, on wood and bamboo it gives dark brown, on glass a frosted mark, on steel a dark mark. If the logo must be in your brand colour, choose UV printing or pad printing.

Can each item carry different text, such as a name?

Yes, with plate-free methods: laser engraving, UV printing, DTG, heat transfer and digital heat transfer, sublimation. A spreadsheet with the names is all we need.

Why does the number of logo colours affect the price?

In pad printing and screen printing each colour needs its own plate or screen and a separate pass. A logo with gradients or a photo is better done with a digital method, where the number of colours does not matter.

Will embroidery reproduce fine logo details?

Embroidery has limited resolution: very small text and thin lines lose legibility. When preparing the embroidery program we simplify such elements or suggest a larger size.

Not sure which method to choose?

Send us your logo and describe the product. We will recommend a technique and prepare a quote with a visualisation.